White Papers

Why Is CX in Bank Branches Still Relevant

Why Is CX in Bank Branches Still Relevant

In recent years there has been increased emphasis on improving customer experience on mobile and online channels.  Branch initiatives have focused on cost cutting: closures/consolidations, forcing customer migration to digital, reducing headcount. Our consumer research has repeatedly shown that this is a false approach.

“It’s the deposits, stupid!” How to prevent your bank from starring in a sequel of 2008

“It’s the deposits, stupid!” How to prevent your bank from starring in a sequel of 2008

In 2008 we saw many banks that heretofore appeared to be investor darlings, implode in a tsunami of defaults and skyrocketing LLPs that wiped out profitability. Why? Deposit weakness.  Our analytics proved that banks that scored low on our Deposit Strength Index (DSI) were more likely to fail in the previous cycle.

Why Is Profitability Measurement at a Granular Level So Important in Banking

Why Is Profitability Measurement at a Granular Level So Important in Banking

Boards of Directors, senior executives, and shareholders correctly obsess about profitability. But ROA, ROE, and related profitability metrics tend to disappear from performance reports as we move down the organization. Rarely does one see true profitability, let alone ROA or ROE, reported at the branch, RM, or even Business Unit levels. Why is this a problem?

7 Questions To Break The Cross-Sell Barrier

7 Questions To Break The Cross-Sell Barrier

There is a painful fact in banking: across its base, a bank has less than 30% of its customers’ share of wallet. The rest is with competitors or, even worse, is an unmet need. Banks approach this problem from their vantage point and bombard customers with offers to gain the share of the wallet they do not have. Yet these efforts typically fail to understand human choices driven by psychology, logic, or just habit.

Why Worry About Worry Management?

Why Worry About Worry Management?

Customers encounter multiple worries when interacting with financial institutions. These worries are a major but unrecognized root cause of customer dissatisfaction and market share loss. Furthermore, because worrying is often a feeling that exists in the background, customers do not articulate it in their complaints or voice it when asked general open-ended questions about their experience.